The University of Massachusetts Amherst

Call for Social Media Videos for #UMassGives

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Call for Social Media Videos for #UMassGives

The Libraries are seeking student-produced content around the theme “The Libraries are Open.” The videos will be shared on the Libraries’ social media during the annual #UMassGives fund drive, April 28 & 29, 2022. #UMassGives is a 2-day online giving campaign using email, texts, and social media to encourage people to give to their favorite area of UMass Amherst.

The Libraries will accept up to 12 proposals for short 15-30 second student-produced videos. The videos should be appropriate for all audience, be fun and friendly, and seek to complete and illustrate the following idea:

#UMassGives Me a Library Open (to)...

Three sample ideas:

….Meet my need for afternoon caffeine and a quiet place to study.

….To all.

...For group study with my friends. 

Videos should encourage support of the Libraries during #UMassGives!


  • Production Deadline: March 1, 2022
  • Length: 15-30 seconds
  • Close-captioned according to ADA specifications (we can train you)
  • Artist is willing to share their work across social media channels during #UMassGives in addition to the Libraries’ social media channels
  • Video embodies the values of the University and the Libraries
  • Any media used must be Creative Commons licensed, and videos must be Creative Commons licensed

Submission: By Feb. 1, 2021

Please submit a short description of your idea, along with your name, spire ID, major, and year of graduation to
Compensation: $200 (against bursar’s bill) per accepted proposal upon completion of the video

Video Style Guide 

Aspect Ratio: 16:9 Ratio

Most modern screens are set in a 16 by 9 ratio—therefore, video should be produced in a 16:9 ratio. 

Resolution: 1080p HD

Video produced for UMass Libraries should be recorded at a minimum of and exported at 1080p HD quality.

•           Only when necessary (for slow-motion shots, cropping, etc.) should video be 720p.

•           No footage below 720p should be used unless it is archival footage.

Framerate: 24 fps

Except for extenuating circumstances (news reels, archival footage, broadcast-legal, etc.), all final videos should be output at 24 fps (true 23.98 fps).

 Bitrate: highest possible

When possible, all footage should be recorded in the highest possible bitrate available. This will allow for better color, detail and video quality in the final product. 


Materials should be filmed in “standard” color mode, allowing for the most natural in-camera color and saturation. Final videos should be graded to natural colors—not over/under saturated or too heavily influenced in one color direction.


Background Noise

•           Avoid locations with background noise whenever possible.

•           Wireless lavalier mics should be set to frequencies that avoid frequency noise.

Mic Placement

•           Shotgun microphones should not be visible.

•           Lavalier mics may be visible but cords/cables should be hidden.


Sound Effects 

•           If sound effects are used, the sound should be clean and professional.

•           Sound effects should only be used for subtle effect. (e.g. A dim whoosh, low bass for emphasis, etc.)


•           Avoid distortion/clipping.

•           If audio includes incidental background noise, remove noise whenever possible, without introducing noise-reduction artifacts.

•           Speech should be limited to a maximum of -3dB.

•           Compression may be used to normalize audio levels, without artifacts or distortion.

 Final Export

•           Container: MP4 or MOV

•           Audio Codec: AAC-LC

•           Sample rate: 48khz

•           Video Codec: H.264 

File Naming

All files should be named in an intelligent manner with dates and no spaces.

Submission of Video: 

All final edited video must be delivered to Mac/Windows friendly medium to